A rigorous, verified reporting of environmental performance is a crucial\u00a0step in showcasing a company\u2019s\u00a0commitment to sustainability. Within\u00a0this\u00a0context\u00a0lies the journey\u00a0that led to the qualification of a dedicated LCA TOOL for the production of retreaded\u00a0tyres\u2014both hot and cold\u00a0retreading\u2014developed to enable BR Pneumatici to generate its\u00a0own\u00a0EPDs.<\/p>\n
This\u00a0is a particularly\u00a0significant\u00a0achievement\u00a0that\u00a0secured\u00a0qualification\u00a0across\u00a0two\u00a0distinct\u00a0application\u00a0fields and included the verification of the first two\u00a0pilot\u00a0EPDs\u00a0generated\u00a0through the TOOL, each\u00a0covering\u00a0three\u00a0different\u00a0tyres\u00a0manufactured by BR Pneumatici at the Zan\u00e8 production plant.<\/p>\n
This\u00a0milestone\u00a0is the result of a process\u00a0that\u00a0began\u00a0even\u00a0before the tool\u00a0was\u00a0developed and qualified. A key\u00a0prerequisite\u00a0was the definition of a specific PCR dedicated to retreaded\u00a0tyres, which\u00a0was\u00a0essential for establishing the rules, criteria, and guidelines\u00a0needed to evaluate and communicate the environmental performance of this\u00a0specific\u00a0product\u00a0category in a consistent\u00a0manner.<\/p>\n
What\u00a0practical benefits does\u00a0access to a qualified LCA TOOL offer a manufacturer? And what\u00a0value can this\u00a0achievement\u00a0bring to the retreaded\u00a0tyre market as a whole? We\u00a0discussed\u00a0this with Andrea and Filippo Busin, Managing Directors of BR Pneumatici, delving\u00a0into the role of qualification in environmental data management, EPD generation, and engagement with customers, stakeholders, and domestic and international\u00a0markets.<\/p>\n
What<\/strong> concrete benefits <\/strong>have<\/strong>\u00a0<\/strong>you<\/strong>\u00a0<\/strong>observed<\/strong> from <\/strong>using<\/strong> a <\/strong>qualified<\/strong> LCA <\/strong>tool<\/strong>, <\/strong>both<\/strong> in <\/strong>terms<\/strong> of data reliability and in <\/strong>your<\/strong>\u00a0<\/strong>dialogue<\/strong> with clients, <\/strong>contracting<\/strong>\u00a0<\/strong>authorities<\/strong>, and market <\/strong>stakeholders<\/strong>?<\/strong><\/p>\n Adopting a qualified LCA tool\u00a0has\u00a0transformed\u00a0sustainability from a narrative concept\u00a0into a scientific\u00a0metric. The primary benefit is the elimination of any\u00a0arbitrariness: every single data point\u00a0regarding carbon footprint (CO2 eq), water and energy\u00a0consumption, and waste management is\u00a0traceable, compliant, and repeatable.<\/p>\n In our market interactions, this\u00a0tool\u00a0serves\u00a0as a crucial\u00a0strategic\u00a0lever. It\u00a0enables\u00a0us to provide large fleets and advanced\u00a0logistics\u00a0operators with reliable Scope 3 data\u2014essential for the CSRD directive\u2014and to respond with mathematical\u00a0precision to Minimum Environmental\u00a0Criteria (CAM) in public tenders. The qualified\u00a0tool\u00a0shifts the sustainability of retreaded\u00a0tyres from a simple \u201cgreen choice\u201d into a greenwashing-proof\u00a0economic and reputational\u00a0asset.<\/p>\n With <\/strong>environmental<\/strong>\u00a0<\/strong>transparency<\/strong>\u00a0<\/strong>increasingly<\/strong> in <\/strong>demand<\/strong>, <\/strong>how<\/strong>\u00a0<\/strong>much<\/strong> of a competitive <\/strong>edge<\/strong>\u00a0<\/strong>does<\/strong> a <\/strong>qualified<\/strong> EPD generation <\/strong>tool<\/strong>\u00a0<\/strong>provide<\/strong>, <\/strong>particularly<\/strong> for companies with a wide and <\/strong>diversified<\/strong>\u00a0<\/strong>product<\/strong> portfolio <\/strong>like<\/strong>\u00a0<\/strong>yours<\/strong>?<\/strong><\/p>\n For a company with an extensive\u00a0product\u00a0range\u00a0like\u00a0ours, a qualified LCA tool\u00a0is the only way to manage\u00a0sustainability\u00a0efficiently. Without a validated\u00a0instrument, certifying\u00a0every\u00a0individual\u00a0product\u00a0variant\u00a0would\u00a0demand\u00a0substantial time and expense, diminishing the dynamism of our\u00a0product\u00a0offering.<\/p>\n The qualification of the calculation\u00a0algorithm by ICMQ allows\u00a0us to generate verified\u00a0environmental\u00a0declarations\u00a0quickly, while\u00a0fully\u00a0respecting the verification and publication\u00a0process. This\u00a0secures\u00a0us a distinct competitive advantage in the sector.<\/p>\n Your <\/strong>project<\/strong>\u00a0<\/strong>marks<\/strong> the first <\/strong>example<\/strong> of an EPD TOOL <\/strong>qualification<\/strong>\u00a0<\/strong>applied<\/strong> to the <\/strong>retreaded<\/strong>\u00a0<\/strong>tyre<\/strong>\u00a0<\/strong>sector<\/strong>. Do <\/strong>you<\/strong>\u00a0<\/strong>think<\/strong>\u00a0<\/strong>this<\/strong>\u00a0<\/strong>experience<\/strong>\u00a0<\/strong>could<\/strong>\u00a0<\/strong>pave<\/strong> the way for the <\/strong>wider<\/strong>\u00a0<\/strong>industry<\/strong>?<\/strong><\/p>\n Yes, and it\u00a0was a deliberate act of corporate responsibility. Being promoters of the PCR EPDItaly 052 technical standard alongside\u00a0Ollum S.r.l., and the first to qualify the tool with ICMQ, means\u00a0we\u00a0have\u00a0helped\u00a0establish the benchmarks for the entire industrial commercial vehicle\u00a0tyre\u00a0retreading\u00a0sector.<\/p>\n Prior to this\u00a0milestone, retreaded\u00a0tyres\u00a0often\u00a0suffered from an understated or downplayed market perception. By proving\u00a0that\u00a0even a complex\u00a0remanufacturing\u00a0process can achieve the highest standard of international\u00a0scientific\u00a0verification, we\u00a0have\u00a0charted a path for the entire\u00a0industry. If\u00a0other\u00a0operators\u00a0follow\u00a0suit, the whole\u00a0transport\u00a0supply\u00a0chain\u00a0stands to benefit, highlighting the genuine value of the circular economy.<\/p>\n How <\/strong>important<\/strong>\u00a0<\/strong>is<\/strong>\u00a0<\/strong>it<\/strong> to <\/strong>rely<\/strong> on a Program Operator <\/strong>like<\/strong>\u00a0<\/strong>EPDItaly<\/strong>\u2014<\/strong>integrated<\/strong>\u00a0<\/strong>into<\/strong> an <\/strong>established<\/strong>\u00a0<\/strong>international<\/strong> network\u2014to showcase the <\/strong>environmental<\/strong> benefits of <\/strong>retreaded<\/strong>\u00a0<\/strong>tyres<\/strong> and <\/strong>bolster<\/strong> the <\/strong>credibility<\/strong> of <\/strong>EPDs<\/strong>\u00a0<\/strong>across<\/strong>\u00a0<\/strong>domestic<\/strong> and global <\/strong>markets<\/strong>?<\/strong><\/p>\n It\u00a0is\u00a0fundamental. The validity of environmental data is\u00a0directly\u00a0proportional to the credibility of the ecosystem\u00a0that\u00a0validates\u00a0it. Partnering with a reputable Program Operator like\u00a0EPDItaly, which\u00a0belongs to international\u00a0mutual\u00a0recognition\u00a0frameworks (such\u00a0as the ECO Platform), ensures\u00a0our\u00a0EPDs\u00a0hold full legal and commercial validity\u00a0both in Italy and abroad.<\/p>\n This\u00a0international\u00a0recognition\u00a0strengthens the trustworthiness of the environmental information shared with customers and stakeholders. Combining\u00a0qualification from an independent\u00a0verification body like ICMQ with publication via EPDItaly\u00a0ensures\u00a0this\u00a0environmental data remains\u00a0transparent and readily\u00a0recognized\u00a0across global markets.<\/p>\n We\u00a0would\u00a0also\u00a0like to take this\u00a0opportunity to express our sincere appreciation to EPDItaly, ICMQ, and Ollum: thanks to their\u00a0professionalism, methodological\u00a0rigor, and close\u00a0collaboration\u00a0throughout the entire\u00a0process, we\u00a0were\u00a0able to successfully complete a complex, pioneering\u00a0project\u00a0that\u00a0is\u00a0now\u00a0recognized on an international\u00a0level.<\/p>\n","protected":false},"excerpt":{"rendered":" An interview with Andrea and Filippo Busin, Managing Directors of BR Pneumatici<\/p>\n","protected":false},"author":1,"featured_media":100010127,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[15],"tags":[],"class_list":["post-100010126","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.epditaly.it\/en\/wp-json\/wp\/v2\/posts\/100010126","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.epditaly.it\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.epditaly.it\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.epditaly.it\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.epditaly.it\/en\/wp-json\/wp\/v2\/comments?post=100010126"}],"version-history":[{"count":1,"href":"https:\/\/www.epditaly.it\/en\/wp-json\/wp\/v2\/posts\/100010126\/revisions"}],"predecessor-version":[{"id":100010128,"href":"https:\/\/www.epditaly.it\/en\/wp-json\/wp\/v2\/posts\/100010126\/revisions\/100010128"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.epditaly.it\/en\/wp-json\/wp\/v2\/media\/100010127"}],"wp:attachment":[{"href":"https:\/\/www.epditaly.it\/en\/wp-json\/wp\/v2\/media?parent=100010126"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.epditaly.it\/en\/wp-json\/wp\/v2\/categories?post=100010126"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.epditaly.it\/en\/wp-json\/wp\/v2\/tags?post=100010126"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}